Beijing Sanfo Outdoor Products (SZ:002780)2022-11-19 09:18Business Overview - The company operates in four main segments: research and sales of high-quality outdoor sports products, operation of X-BIONIC luxury sports brand, organization of outdoor events and team-building activities, and design and operation of outdoor service projects like "Squirrel Tribe" family outdoor parks and safety education training [2] - The focus for future growth will be on the outdoor sports product segment and X-BIONIC brand, which is expected to be a major profit growth point [2] X-BIONIC Development - X-BIONIC was acquired in 2021, gaining ownership of trademarks and patents in China [2] - The brand utilizes bionic technology to enhance athletic performance by converting sweat into energy [2] - A dedicated R&D team has been established, collaborating with international fabric suppliers like GORE-TEX and Schoeller to develop a full range of products [2][3] Outdoor Events - The company has been organizing outdoor events since 1997, with a variety of events including ultra-marathons and triathlons [4] - Notable events include the 5th Chongli 168 Ultra Trail and the 23rd Pinggu Jinhai Lake Triathlon, which have strong brand influence [4] Sanfo Hood Camping Business - Launched in 2020, the Sanfo Hood brand has established multiple luxury camping sites across various cities [4] - The company plans to expand from approximately 10 camps in 2022 to more in 2023, focusing on both B2C and B2B services [4][5] Sales and Revenue - Online sales accounted for 31% of total revenue in 2021, with an overall sales ratio of 40% online to 60% offline [5] - Outdoor service revenue, including camping, contributes approximately 10% to 12% of total revenue [5]