三夫户外(002780) - 2022-002:2022年5月6日投资者关系活动记录表

Group 1: Financial Performance - In 2021, the company achieved a revenue of 55,553.76 million CNY, with a net profit of -2,616.90 million CNY, representing a year-on-year growth of 18.83% [2] - In Q1 2022, the company reported a revenue of 13,130.62 million CNY, showing a year-on-year increase of 8.92% [2] - The revenue from the X-BIONIC brand in 2021 grew by 130.09%, with Q1 2022 showing a growth of 166% [3] Group 2: Business Strategy - The company plans to focus on the camping trend by expanding the camping equipment section in stores and enhancing offline sales [2] - The X-BIONIC brand will be a core focus for the next few years, with plans to open 1-2 flagship stores and 4-5 ski shops [3][4] - The company aims to establish a comprehensive educational base combining outdoor activities and safety education, enhancing its brand presence [3] Group 3: Marketing and Brand Development - Marketing expenses are expected to increase compared to the previous year, with significant investments in flagship stores and brand endorsements [4] - The company has engaged in marketing activities that have reached 160 million views on social media platforms [4] - The X-BIONIC brand's gross margin is projected to reach 60% [3] Group 4: Product Categories and Sales - In 2021, the product categories were divided into outdoor clothing (60%), footwear (20%), and equipment (20%), with camping products exceeding 50% in some stores [4] - The company has established six operational camping sites, with plans for future expansions based on environmental conditions [4]