Beijing Sanfo Outdoor Products (SZ:002780)2022-12-04 09:00Group 1: Partnership and Collaboration - The collaboration with People's Daily Sports aims to create a vertical platform that combines social benefits and economic returns, enhancing the outdoor industry [3][4] - The "People's Outdoor" platform will leverage the strengths of both parties, with People's Daily Sports facilitating government resource connections and Sanfu Outdoor executing project implementations [4][5] Group 2: Business Development Focus - Key areas of focus post-launch include labor protection technology, team-building operations, and event organization, with an emphasis on integrating red culture and outdoor culture [4][5] - The company plans to introduce the "Healthy China · Youth Outdoor Sports Experience Park" project, with an investment scale of approximately 30 million yuan and a design-to-opening period of around five months [5][6] Group 3: Financial Performance and Future Outlook - The third-quarter financial report indicated unsatisfactory performance, attributed to high personnel and store costs in the outdoor retail and activity organization sectors [6][7] - Future growth is expected from new projects such as the youth outdoor park and collaborations with brands like X-Bionic, which has already begun product launches in China and Europe [6][7] Group 4: Technological Integration - The company is exploring the application of blockchain technology in sports, aiming to create a decentralized sports ecosystem that enhances fan engagement and community influence [8][9] - The partnership with People's Daily Sports is expected to attract a large user base, leveraging the media's extensive reach and Sanfu Outdoor's 20+ years of experience in the outdoor sector [8][9] Group 5: Brand Strategy - The company will continue to strengthen its collaboration with Anta while enhancing its own brand development, focusing on outdoor products suitable for the Chinese market [9]