三夫户外(002780) - 2019年3月26日投资者关系活动记录表

Group 1: Market Overview - The outdoor sports industry is experiencing a recovery, although the growth in outdoor activities remains relatively slow compared to other sports [1] - The skiing demographic is significantly increasing, with the company opening two new ski stores in 2018, both receiving positive feedback [1] Group 2: Store Performance - The average sales per square meter for new stores is over 22,000 RMB, while the average for all stores is around 15,000 RMB [2] - In 2018, the company opened 6 new stores and closed 3, maintaining a total of 40 stores, with plans to net open 3-4 stores annually starting in 2019 [2] Group 3: Financial Performance - The company's e-commerce sales exceeded 100 million RMB in 2018, with a target of 20% growth for the current year [2] - The self-owned brand sales revenue in 2018 was 37.6 million RMB, accounting for 9% of total sales [3] Group 4: Inventory and Accounts Receivable - Inventory turnover improved in 2018 compared to 2017, with a focus on sales-driven procurement and promotional activities [3] - Accounts receivable primarily comes from large customer (bulk purchase) sales, which accounted for approximately 15% of total revenue in 2018 [3] Group 5: Brand Development - The company established a brand development department in 2018 to enhance brand marketing management and leverage modern technology for mobile sales [2] - The company aims to increase the sales proportion of its self-owned brands to a maximum of 30% in the future [3]