BIEM(SZ:002832)2022-11-11 07:35Group 1: E-commerce Strategy - The company's e-commerce revenue accounted for only 6.38% of total revenue in the first half of the year, indicating a need for improved online channel strategies [2] - The company is actively enhancing its online presence by recruiting skilled e-commerce personnel and collaborating deeply with e-commerce platforms to expand brand influence [2] Group 2: Golf Apparel Market - According to the China National Business Association, the company has held the top market share in golf apparel for five consecutive years (2017-2021) [3] - In 2022, the company plans to independently operate its golf series, which will be divided into fashionable and professional golf lines, targeting high-end consumers [3] Group 3: T-shirt Market Potential - The global T-shirt sales volume reaches billions of units annually, with China consuming over 3 billion T-shirts each year [3] - Starting in 2022, the company aims to leverage its category advantages to become a "T-shirt expert" and implement a strategic upgrade to capture more market space [3] Group 4: Cultural Collaboration - The company is collaborating with the Palace Museum to launch a co-branded series, integrating traditional cultural elements into its fashion offerings [3] - This initiative aims to showcase the charm of Chinese culture and enhance consumer engagement with traditional aesthetics [3]