万达电影(002739) - 2015年7月17日投资者关系活动记录表

Group 1: Market Overview - The Chinese film market has maintained rapid growth, with a compound annual growth rate exceeding 30% in recent years [6] - In the first half of this year, box office revenue surpassed 20 billion, with audience attendance exceeding 550 million for the first time [6] - In 2014, 1,015 new cinemas and 5,397 new screens were added nationwide, with an average of 11.7 new screens per day, slightly down from previous years [6] Group 2: Company Performance - In the first half of 2015, Wanda Cinemas' revenue reached 3.48 billion, a year-on-year increase of 41% [7] - Box office revenue was 2.85 billion, up 43.3% year-on-year, with audience attendance at 64.77 million, a 37.5% increase [7] - The company continues to improve operational quality while expanding its scale [7] Group 3: Membership Strategy - As of June 2015, the total number of members exceeded 40 million, making it the largest cinema membership system globally [7] - The "Member+" movie lifestyle service platform includes an open e-commerce platform, online cinema, movie derivatives, and cross-industry collaborations [7] - The strategy involves expanding the member base through acquisitions, such as the acquisition of Shimao Cinemas, enhancing market share and operational synergy [7] Group 4: Global Expansion - The acquisition of Australia's Hoyts aims to expand global market share and enhance Wanda's international influence [8] - Hoyts provides valuable advertising resources and is part of Wanda's globalization strategy [8] - The company plans to enhance its member ecosystem through continuous member base growth and increased consumption frequency [8] Group 5: Operational Efficiency - Currently, 60% of Wanda's cinemas are located in Wanda Plaza, with an average single-screen output of 3.5 million [10] - The company has entered 101 cities and plans to expand into more emerging cities, prioritizing those ranked in the top 150 for box office revenue [10] - Wanda's operational efficiency relies on systematic and standardized management, ensuring consistent performance across all cinemas [11]