DOJJ(SZ:002798)2022-11-21 15:50Group 1: Convertible Bond Issuance - The convertible bond has a face interest rate of 0.30% in the first year, increasing to 2.50% in the sixth year, with a redemption price of 115 yuan [1] - The issuance will not negatively impact the company's debt repayment ability, and the net asset scale will increase post-conversion, optimizing the capital structure [1] - The funds raised will be primarily used for production line projects, with 7.2 billion yuan allocated for the second phase of the "Oushennuo" project [6] Group 2: Company Growth and Market Position - The company aims to enhance its production capacity and competitiveness through the implementation of its fundraising projects, which are strategically significant for sustainable development [2] - The market share in the ceramic industry has increased from less than 1% to nearly 2% due to strategic initiatives [3] - The company has a clear strategy to improve market share in a fragmented industry, where the top ten companies hold less than 10% of the market [3] Group 3: Investor Participation and Rights - Public investors can participate in the bond issuance through the Shenzhen Stock Exchange, with a minimum subscription of 10 bonds (1,000 yuan) and a maximum of 10,000 bonds (1 million yuan) [2] - Bondholders have specific rights, including participation in meetings and the ability to convert bonds into shares under certain conditions [8] - Original shareholders have priority in the subscription process, with specific codes for participation [9] Group 4: Future Outlook and Industry Trends - The company expects to maintain full production capacity and optimize its supply chain to enhance competitiveness [6] - The ceramic industry is experiencing a decline in the number of large enterprises, with the number dropping from over 1,400 in 2016 to nearly 1,000 in 2020, indicating a trend towards industry consolidation [7] - The company plans to complete the construction of its production capacity in the next few years, aiming for an annual output of over 110 million square meters [7]