DOJJ(SZ:002798)2022-12-03 10:14Group 1: Competitive Advantages - The main competitors in the home furnishing industry include Mona Lisa and Huida Sanitary Ware, with the company's core competitive advantages lying in management, supply chain scale, product variety, brand influence, multi-channel marketing, and technological R&D capabilities [2] - The company aims to leverage its first-mover advantage in self-operated projects to enhance its overall competitiveness and gradually achieve a leading position in the industry [2] Group 2: Industry Trends - The home furnishing industry is expected to transition towards a concentrated market, integrating single business models into customized and refined multi-business operations [2] - Companies must focus on omnichannel marketing to acquire customers and collaborate with upstream and downstream partners such as developers and integrated companies [2] Group 3: Future Development Directions - The company plans to capitalize on the rapid growth period of the refined housing trend by quickly expanding its commercial project market scale [2] - Retail channels will be deepened and new sales channels will be fully explored, while leveraging the scale advantages of the self-operated project supply chain to assist distributors in developing integrated and home decoration businesses [2] - Continuous development will focus on sanitary ware and building ceramics, enhancing brand advantages through synergistic growth [2]