DO&SH(SZ:002798)2022-12-06 07:31Group 1: Company Overview and Market Position - Eucon is a well-known brand in the domestic tile industry, primarily producing and selling mid-to-high-end ceramic tiles, and is one of the few companies that can provide a full range of products [2] - The company has a balanced sales structure, with both engineering and retail sales accounting for approximately 50% each [2] - Eucon has established strategic partnerships with over 30 home decoration companies and maintains long-term relationships with leading developers such as Vanke, Evergrande, and Country Garden [2] Group 2: Business Strategy and Growth Plans - The company is planning to build a new production line to meet market demand, which will be funded by its own resources ahead of the scheduled fundraising [3] - Eucon aims to enhance its terminal channel layout and deepen cooperation with real estate and home decoration companies [3] - The company is increasing advertising investments through regional and national media to elevate brand awareness and reputation [3] Group 3: Mergers and Acquisitions - The home decoration market is undergoing consolidation, and strong partnerships between brands are beneficial for competitive advantage [4] - Eucon and Emperor Sanitary Ware have complementary advantages, with Eucon needing Emperor's capital platform and retail channels, while Emperor requires Eucon's resources in engineering [4] - Future acquisitions will focus on product line enhancement and channel expansion to establish an enterprise ecosystem [5] Group 4: Acrylic Board Industry Insights - The acrylic board industry initially supplied materials for Emperor's sanitary ware but has expanded to produce sound barriers and advertising panels, with over 60% of sales now directed externally [4] - The significant price increase of MMA (acrylic raw material) has impacted profits, leading to considerations for a price linkage mechanism in future contracts [5]