Shandong Xiantan (SZ:002746)2022-12-03 09:08Group 1: Industry Overview - The domestic breeding stock of broiler chickens has decreased, leading to a continuous decline in the parent stock of breeding chickens, which in turn has resulted in a reduction in the output of commercial broiler chickens and a significant contraction in supply, causing chicken product prices to rise continuously [3][4]. Group 2: Company Performance - The company has achieved good economic and social benefits, providing satisfactory returns to shareholders and contributing to the development of the national livestock industry [4]. - The company leverages its integrated operational advantages, including the "company + base + farm" cooperative breeding model, to expand its operational scale and extend the industrial chain upstream and downstream [4]. Group 3: Market Strategy - The company is developing products directly aimed at the end consumer market, such as cooked foods and processed products, and is opening specialty stores for chicken products and entering shopping malls and supermarket counters to enhance brand awareness and establish itself as a terminal brand enterprise [4].