力盛体育(002858) - 力盛体育调研活动信息

Group 1: Company Overview - Lisheng Sports is a leader in digital sports and fitness in China, focusing on automotive sports operations [2] - The company was listed on the Shenzhen Stock Exchange in 2017 and is recognized as a "National Sports Industry Demonstration Unit" [2] - In November 2021, Lisheng Sports underwent a strategic upgrade to enter the digital sports business, aiming to build a new sports ecosystem [2] Group 2: Business Segments - The company has divided its business into three main segments: Digital Business, Space Business, and IP Business [2][3] - Digital Business: Focuses on national fitness and sports education, leveraging AI and IoT technologies to create new revenue models [2] - Key products include "Sports Bank" and "Smart Campus Sports," which aim to digitize sports activities and provide incentive platforms [2] - Space Business: Involves the operation of racetracks and karting venues, with three FIA-certified racetracks and ten karting venues across China [3] - IP Business: Encompasses event operations, club management, and merchandise sales, with several high-profile racing events under its portfolio [3] Group 3: Future Plans and Innovations - The company plans to expand its karting venues from 10 to 40 by 2023, enhancing its presence in the karting industry [3] - Post-pandemic, Lisheng Sports aims to improve event operations and marketing strategies to increase industry influence [4] - The company is exploring innovative applications of technology in traditional racing events, including VR and AI-driven experiences [4]