LSR(SZ:002858)2022-12-06 07:24Group 1: Company Overview - Shanghai Lisheng Racing Culture Co., Ltd. is a leading automotive sports operator in China, focusing on event operations, racetrack management, and automotive activity promotion [1] - The company is the exclusive operator of major racing events, including the China Touring Car Championship and the China Karting Championship [1] Group 2: Market Position and Resources - The company possesses scarce racetrack resources and has established strategic partnerships with mainstream media, enhancing its market influence [3] - The company has a strong talent advantage and aims to leverage its extensive event operation experience to achieve synergistic development across its business segments [3] Group 3: Future Development Goals - Short-term goal: Stable profit growth; Mid-term goal: Develop proprietary events and brands; Long-term goal: Enhance event operation and comprehensive service capabilities [3] - The company anticipates that the automotive culture will mature in the Chinese market, supported by favorable national policies [4] Group 4: Business Segments and Growth Potential - Four main business areas: 1. Team operations: Focus on high-tech and aftermarket products [4] 2. Racetrack management: Revenue correlates with the number of racetracks [4] 3. Automotive promotion: Expected rapid revenue growth through leveraging venue and driver advantages [4] 4. Event operations: Significant investment required for high-impact events, with a goal to develop 1-2 top-tier events [4] Group 5: Industry Outlook - The company expects the automotive culture's popularity in China to surpass that of the U.S., driven by a strong automotive industry and increasing car ownership [4] - The company is well-positioned to benefit from the growing interest in automotive sports among younger generations [4] Group 6: Competitive Advantages - The company has accumulated extensive experience in commercializing automotive events, which aids in securing promotional rights for significant events [5] - The operational income from racing teams primarily comes from sponsorships, participation in competitions, and merchandise sales [5]