Sinovatio(002912)2022-12-03 09:54Financial Performance - Gross margin differences compared to peers are due to different customer groups and broader business composition, with higher margins on software products [4] - R&D investment has consistently exceeded 20% of revenue, reaching 23.86% in 2017 with 446 R&D personnel accounting for 56.31% of total staff [4] - Sales expenses increased significantly due to sales team expansion, with 209 sales personnel in 2017 representing a 49.29% growth from 2016 [5] Business Operations - High proportion of procurement through ZTE due to bulk purchasing advantages and long-standing cooperative relationship [4] - Focus on expanding big data operation products in core industries while increasing commercial deployments in education and finance sectors [4] - Established data analysis and AI team to develop intelligent big data platforms, with successful deployment of comprehensive information collection and analysis systems in public security sector [4][5] Sales Strategy - Maintains direct sales as primary model supplemented by distribution channels [5] - Continues to strengthen sales channel construction and expand sales team [5]