桂发祥(002820) - 桂发祥调研活动信息

Group 1: Company Performance - The company experienced a recovery in performance in the first half of 2023, but store efficiency still has room for improvement compared to 2019 [2] - The direct store count has increased, supplementing lower-priced daily consumer products, but store efficiency remains below peak levels [2] - The company plans to optimize store locations, upgrade old stores, and enhance service quality to improve performance [2] Group 2: Distribution Channels - The growth of distribution channels outpaced the overall company growth, particularly in local key commercial areas and tourist attractions [3] - The company has adjusted its sales strategy to promote leisure food nationwide, focusing on online channels first and gradually expanding offline [3] - Participation in over 20 national exhibitions has enhanced brand visibility and cultural promotion [3] Group 3: Product Development - The increase in sales revenue and gross margin for the snack products is primarily due to structural reasons rather than price increases [3] - The company is developing a comprehensive online strategy for leisure products, including partnerships with platforms like Douyin and Pinduoduo [4] - Plans to establish a new production line for halal snacks and expand the range of leisure snacks are underway [4] Group 4: Future Strategies - The company aims to enhance its digital management platform and improve decision-making capabilities through data resources from direct channels [4] - A budget of 12 million yuan is allocated for e-commerce and brand promotion to drive traffic conversion and enhance brand influence [5] - The establishment of a new landmark for traditional brands is in progress, with plans for opening by the end of the year [5]