Guifaxiang(002820)2023-06-02 11:11Group 1: Company Overview and Strategy - The company focuses on enhancing direct sales channels to improve performance recovery and operational management, aiming to increase profitability [2][3] - Direct sales channels play a crucial role in sales proportion, brand promotion, and market control, with plans to expand into surrounding areas [3] Group 2: Product Development and Production Capacity - The company has developed a new line of small-sized filled snacks, with automated production processes to improve efficiency and reduce costs [3][5] - Production capacity utilization has gradually increased, alleviating previous constraints due to external factors [3][5] Group 3: Online Channel Development - The main focus for online business this year includes customizing products for online channels and enhancing product variety [4] - The company plans to leverage platforms like Douyin for live streaming and marketing activities to boost online sales [4] Group 4: Distributor Relations and Market Expansion - The company aims to support local distributors through product supply and brand promotion to help restore their business [4][5] - Expansion plans for external distributors focus on major cities like Beijing and Shanghai, targeting various retail channels [4][5] Group 5: Financial Performance and Challenges - The decline in gross margin last year was attributed to rising raw material costs and decreased production volume, leading to higher unit costs [5] - The company maintains autonomy in operations while being accountable to the State-owned Assets Supervision and Administration Commission [5]