MINGCHEN HEALTH(SZ:002919)2022-12-03 09:56Group 1: Company Operations and Management - The daily operations of the company are managed by the board of directors, with Chairman Chen Qinfang also serving as the General Manager, making key decisions for daily business management [3] - The company is considering employee stock ownership or equity incentive plans in the future [3] - The decline in Q1 performance is attributed to the impact of the traditional Spring Festival, which affected order fulfillment due to extended holidays and adverse weather conditions [3] Group 2: Brand and Marketing Strategy - The selection criteria for brand ambassadors include a good overall image and reputation, with a focus on appealing to younger consumers [4] - The brand ambassador for "Ti Hua Zhi Xiu" is Wang Likun, known as the "Bare-faced Goddess," while "Mei Wang" is represented by the "Jiu Yue Qi Ji" group [4] - The company has a significant presence in supermarkets, with a notable market share among domestic brands, particularly for the "Ti Hua Zhi Xiu" brand [4] Group 3: Sales Channels and E-commerce - The company primarily opens stores through distributors, with a significant expansion in physical store presence [5] - Currently, the company does not operate its own online stores but relies on authorized distributors on platforms like JD, Taobao, Tmall, and Pinduoduo [5] - The company plans to launch new brands, including "Chu Cui," which targets sensitive skin care and was showcased at the 2018 Shanghai Beauty Expo [5] Group 4: Future Development and Product Innovation - The company aims to develop higher-end products in response to the evolving consumer market, particularly targeting younger demographics [6] - The company is focused on enhancing product quality while seeking innovative breakthroughs in product development [7] - The name "Ming Chen Health" reflects the company's commitment to personal health care and beauty, with plans to explore the broader "big health" sector [7][8]