Guifaxiang(SZ:002820)2022-12-03 09:48Sales and Marketing Strategy - The company is focusing on expanding its online sales channels through partnerships with e-commerce firms like KunTing Technology, aiming to enhance brand promotion and technical support [1] - A dual-channel marketing network is being established, combining online and offline sales to boost overall sales performance [2] - The company has completed the construction of 7 direct-operated stores as part of its marketing network development project [2] Financial Performance - The company reported a profit distribution plan of 10 shares converted to 6 shares with a cash dividend of 3 yuan, which was implemented on April 26, 2018 [2] - As of the end of 2017, the company's total liabilities amounted to 50.65 million yuan, with a debt ratio of 4.65% and current liabilities constituting 72% of total liabilities [3] Product Development and Innovation - The company invested 2.9941 million yuan in R&D expenses in 2017, focusing on continuous product development [4] - The company is integrating traditional craftsmanship with modern technology to innovate and maintain its status as a time-honored brand [4] Expansion Plans - The company plans to establish direct-operated stores and sales subsidiaries in the northwest region to expand its market presence [3] - The company aims to increase its product offerings and channel expansion in 2018, with a budget exceeding that of 2017 [10] Employee and Operational Insights - As of the end of 2017, the company employed a total of 1,001 staff members [6] - The company is actively seeking opportunities for external expansion and collaboration to strengthen its market position [7] Advertising and Brand Promotion - In 2017, the company spent 5.6773 million yuan on advertising and promotional activities, but did not advertise on CCTV [11] - The company has established online stores on platforms like Tmall and JD, enhancing its digital presence [11]