Guifaxiang(SZ:002820)2022-12-06 01:18Group 1: Company Overview and Strategy - The company aims to deepen its market presence in Tianjin while expanding nationally, focusing on optimizing existing channels and introducing new product categories, particularly non-mahua products like pastries [3][4] - The strategy involves transitioning from a "specialized" approach to a "scale" approach, balancing differentiated advantages with scale advantages to support core products [3][4] - The company plans to leverage its brand and channel advantages to promote traditional pastries as a new growth point, capitalizing on the market potential of traditional foods [4][5] Group 2: Market Position and Consumer Trends - The company does not view its products as "low-frequency" consumables, as its mahua products cater to various consumer segments, with daily consumers making up a significant portion of sales [4][5] - The company emphasizes the importance of adapting to changing consumer preferences by integrating traditional craftsmanship with modern technology and trends [5][6] - The company recognizes the competitive landscape, noting that traditional brands have advantages in quality and cost control due to their long-standing market presence [4][6] Group 3: Operational Insights - The company operates a comprehensive retail model, selling both its own products and high-quality local specialties, enhancing product variety [6][7] - Pricing adjustments are made based on factors like raw material costs and product updates, with no fixed schedule, and the market generally accepts these changes well [7][8] - New store profitability typically reaches breakeven within approximately six months, depending on the store type and scale [7][8] Group 4: Challenges and Responses - The company faces challenges from counterfeit products, which impact sales; it is addressing this through enhanced self-protection measures and market surveillance [7][8] - The company is developing a new production base at the airport, which will commence operations after equipment testing and market conditions allow [8] - Employee motivation and talent development are priorities, with plans to introduce various incentive mechanisms in line with company growth [8]