TD Online(SZ:002995)2022-11-22 03:08Business Overview - The company, founded in 2005, specializes in providing comprehensive internet marketing services and enterprise-level SaaS services, serving over 100,000 enterprise clients [3] - The company has established itself as a leading internet marketing service provider in China, leveraging high-quality media resources, extensive experience, and a professional service team [3] Future Growth Strategy - The company plans to focus on building a one-stop new media integrated service platform, integrating data and media resources, and leveraging big data to create a full-scenario, full-platform marketing ecosystem [3] - The company aims to enhance its digital marketing services through content planning and marketing tools, helping clients improve marketing efficiency and expand business opportunities [3] - The company will leverage its position as a core service provider for Tencent to help clients adapt to new marketing models and achieve digital transformation [3] Investment and Development Plans - In 2020, the company increased investments in hardware such as live streaming rooms and photography bases, as well as in software capabilities like technology teams and product R&D [4] - The company plans to build a 3,300 square meter video production base in Tongzhou Ziguang Technology Park in 2021 to enhance its content production capabilities [4] - The company is expanding its operations and content planning teams to strengthen its backend service capabilities and provide targeted solutions for clients [4] Digital Marketing Strategy - The company is transitioning to a full-chain digital marketing model, focusing on empowering front-end public traffic and managing back-end private traffic [4] - The company aims to provide multi-touchpoint, full-scenario solutions to help clients turn traffic into long-term customer retention [4] - The company is investing in AI technology, big data platforms, and intelligent shooting equipment to improve content production efficiency and meet the demands of large-scale operations [5] Corporate Governance and Investor Relations - The company is committed to improving its internal control system and governance structure in line with regulatory requirements [7] - The company ensures timely and accurate information disclosure to protect the interests of small and medium investors [7] - The company actively engages with investors through various channels, including online platforms and direct communication, to maintain transparency and trust [8] Market Confidence and Value Creation - The company is focused on enhancing its core competitiveness through content operations, technology R&D, and product tools to drive business transformation and value creation [6] - The company is committed to balancing market value with intrinsic value by strengthening its service advantages, client resources, and business layout [6] - The company is exploring new marketing models, such as short videos and live streaming, to adapt to market changes and create value for clients [6]