HBMC(SZ:300027)2022-12-08 05:18Group 1: Company Overview - Guangzhou Yinhang focuses on mobile game development and operations, being the first to achieve over 100 million in monthly revenue in the smartphone sector [2] - The company has maintained a stable team size of 70-80 people for over a year, with user engagement and payment levels remaining stable [2] - The company has successfully developed competitive products, with "Shikong Lieren" and "Shenmo" positioned as market leaders in their respective categories [2] Group 2: Product Development and Market Trends - The company anticipates that new mobile game products will require at least 1.5 times the quality of previous hits to succeed [3] - The development cycle for new products is influenced by hardware trends, with expectations for higher resolution graphics as technology advances [5] - The company plans to release one new product annually, with ongoing improvements to existing titles [4] Group 3: Financial Performance and Sales Strategy - "Shikong Lieren" has shown stable performance, while "Shenmo" is on an upward trajectory [5] - Marketing costs are lower for high-quality products, as they tend to attract platforms for collaboration without significant promotional expenses [9] - The company maintains a focus on producing high-quality products to enhance market competitiveness [8] Group 4: Team Structure and Innovation - The team is structured with 5-6 key roles in planning, technology, art, testing, and operations, supported by a market and operations department [11] - The company emphasizes innovation through a stable and mature development system, allowing for continuous improvement and new product exploration [8] - Employee retention is high, with a low turnover rate compared to industry standards, contributing to team stability [2] Group 5: Future Outlook and Strategic Goals - The company aims to balance its film and entertainment segments with a focus on real-world entertainment and internet entertainment to mitigate market fluctuations [20] - Future strategies include enhancing collaboration with major platforms like Tencent and expanding into new media channels [20] - The company is committed to maintaining a focus on original content and innovative products to drive growth [20]