Sino Wealth(SZ:300327)2022-12-08 09:20Group 1: Company Overview - Zhongying Electronics was established in 1994, primarily engaged in the design and sales of microcontroller integrated circuits. The company began developing its own products in 2002, including control chips for small household appliances and smart meters [2][3]. - In 2013, revenue from small household appliances accounted for 57% of total revenue, with main products including rice cookers, microwave ovens, and soymilk machines [2][3]. Group 2: Market Position and Challenges - The company has gradually replaced imported chips in the household appliance sector, achieving significant market share in the small appliance control chip market [2][3]. - In 2012, the company's performance declined due to the end of rural appliance policies, the disappearance of the MP3 market, and the impact of the European debt crisis [2][3]. Group 3: Product Development and Future Growth - The company plans to expand from small appliances to large appliances, with a focus on energy-saving applications. In 2013, energy-saving products accounted for 24% of sales, a significant increase of 98.86% compared to 2012 [3][4]. - Key products in the energy-saving category include lithium battery management chips and smart meter control chips, with a strong growth trajectory expected in the next 1-2 years [3][4]. Group 4: R&D and Innovation - The company has a strong emphasis on R&D, with 40 authorized patents, and is actively developing technologies for the Internet of Things and wearable products [3][4]. - The company is also focusing on improving its control chips for various applications, including smart homes and wearable devices, which are anticipated to drive future revenue growth [4].