幸福蓝海(300528) - 幸福蓝海调研活动信息

Group 1: Company Overview - Happiness Blue Sea is primarily engaged in film and television investment, production, and distribution, having produced over 80 TV series and 20 films since its establishment [3] - The company was listed on the Shenzhen Stock Exchange in 2016, becoming the first state-controlled film and television company on the Growth Enterprise Market that operates both content production and distribution channels [3] - The company’s film "Daylight Fireworks" won the Golden Bear at the 64th Berlin International Film Festival, marking a significant achievement for domestic cinema [3] Group 2: Cinema Operations and Recovery Plans - Happiness Blue Sea operates nearly 400 cinemas nationwide, with approximately 90 owned by the company [4] - The company received a notification from the National Film Administration regarding the phased reopening of cinemas, allowing low-risk areas to resume operations from July 20, 2020, under strict health measures [4][5] - The company is coordinating with local film bureaus to develop reopening plans based on regional pandemic conditions [5] Group 3: Safety and Marketing Strategies - The company emphasizes strict adherence to local pandemic prevention measures, including capacity limits and sanitation protocols, to ensure safety during cinema operations [5][6] - The company anticipates a rebound in audience attendance post-reopening, driven by pent-up demand for viewing experiences [5] - Happiness Blue Sea is innovating its marketing strategies, including the "Cinema +" model, to adapt to the new market conditions and enhance revenue [6][8] Group 4: Financial Management During Pandemic - The company has implemented cost-cutting measures, including negotiating rent reductions and optimizing operational expenses to mitigate financial impacts from the pandemic [7][8] - It is actively pursuing government support policies to reduce labor costs and enhance financial stability during the crisis [7][8] - The company is also expanding its cinema network, particularly in rural areas, to capture new market opportunities [8]