Group 1: Company Overview - Happiness Blue Sea was established in 2005 and is a well-known film and television content supplier in China. The company went public on the Shenzhen Stock Exchange on August 8, 2016, with Jiangsu Broadcasting holding 53.25% of the shares [4][6]. - The company focuses on producing high-quality television dramas and films, with a goal of creating "hundreds of quality productions and thousands of screens" [4][6]. Group 2: Business Performance - In 2017, Happiness Blue Sea's revenue from television dramas included successful titles such as "Spring in the Air" and "The Long March Conference," contributing to a total box office of 1.53 billion yuan, a year-on-year increase of 18.65% [7][8]. - The company has produced over 60 television dramas, winning multiple prestigious awards, including the "Five One Project Award" and the "Feitian Award" [4][5]. Group 3: Film Production - The company is actively developing a full film industry chain, which includes production, distribution, and cinema operations. Notable films include "Daylight Fireworks," which won the Golden Bear at the 64th Berlin Film Festival [6][7]. - Upcoming films include "The Monkey King: Daughter's Country," set for release during the Spring Festival in 2018, and "The Question of the West," scheduled for January 2018 [6][7]. Group 4: Cinema Expansion - As of November 30, 2017, Happiness Blue Sea's cinema chain included 232 cinemas with 1,413 screens, achieving a total box office of 1.53 billion yuan, representing 3.2% of the national market share [8][9]. - The company plans to expand its cinema operations, with 34 new cinemas and 190 screens added from January to November 2017 [7][8]. Group 5: Acquisition of Di Nu Media - Happiness Blue Sea acquired 80% of Chongqing Di Nu Media for 720 million yuan, aiming to enhance its television drama production capabilities and distribution channels [10][12]. - Di Nu Media is expected to generate net profits of 75 million yuan, 85 million yuan, 95 million yuan, 100 million yuan, and 105 million yuan from 2017 to 2021, respectively [11][12]. Group 6: Investor Interaction - The company discussed the pricing of dramas during prime time on CCTV, with prices ranging from 120,000 to 160,000 yuan per episode for CCTV-1 and 60,000 to 90,000 yuan for CCTV-8 [13][14]. - The management team of Di Nu Media will maintain operational independence post-acquisition, while aligning with Happiness Blue Sea's strategic direction [13][14].
幸福蓝海(300528) - 2017年12月8日投资者关系活动记录表