幸福蓝海(300528) - 2017年5月16日投资者关系活动记录表

Group 1: Company Overview - Happiness Blue Sea's historical development, cultural philosophy, equity structure, financial situation, business industry, competitive advantages, and listing development plan were introduced during the investor relations activity [2] - The company has established a strategic alliance called the "Four Seas Film Development Alliance," which includes over 750 cinemas and more than 4,000 screens, capturing approximately 20% of the national market share [3] Group 2: Financial Performance - In April, the box office growth of Happiness Blue Sea's cinemas significantly increased compared to the same period in 2016, attributed to rapid growth in cinema scale and improved film quality [4] - The average single-screen revenue for Happiness Blue Sea's cinemas in 2016 was 1.469 million yuan, surpassing the national average of 1.11 million yuan [4] Group 3: Revenue Recognition and Business Strategy - Revenue recognition for television dramas varies based on different investment models, with specific conditions outlined in the company's prospectus and periodic reports [3] - The company has been expanding its cinema operations, leading to an increase in the film segment's revenue share, while the television drama segment's proportion has been decreasing [5] Group 4: Advertising and Market Position - The pre-show advertising business for Happiness Blue Sea's cinemas is managed by Jiangsu Happiness Blue Sea Cinema Development Co., Ltd., while franchise cinemas handle their own advertising sales [5] - Happiness Blue Sea has received the "National Top Ten TV Drama Production Unit" award three times in 2012, 2014, and 2016, indicating strong capabilities in TV drama production [5]