WINNER TECH.(SZ:300609)2022-12-05 06:22Group 1: Company Overview - Huina Technology was established in 2004 and focuses on offline customer flow collection, currently holding a high market share in the industry, with over 10 billion customer flow statistics collected annually [9] - The company serves major clients including Wanda, Longfor, and CapitaLand, covering over 340 cities nationwide [9] - The mission of Huina Technology is to promote technological innovation in offline smart shopping and to build a big data platform connecting physical commerce [9] Group 2: Data Collection and Services - The company installs sensors in shopping centers and brand chain stores to collect data, primarily using video customer flow sensors, WiFi probes, and Bluetooth beacons [7] - Collected data is aggregated into two platforms: a local platform for client-specific data and the Huike Cloud platform, which integrates data from various sources including POS data, third-party data, and weather data [7][8] - Huina Technology provides several data services, including flow analysis, customer group services, and customer profiling based on collected data [8] Group 3: Market Position and Future Directions - The company aims to deepen its focus on offline data collection and analysis, particularly in WiFi-based precision marketing and AI applications based on video data [9] - Huina Technology's data services help optimize marketing strategies and improve tenant management for shopping centers by providing insights into customer demographics and behaviors [11] - The company plans to enhance its data collection capabilities by integrating more sensors and collaborating with third-party data platforms [20] Group 4: Financial Aspects - The company charges installation fees based on the number of sensors installed and annual service fees, with a significant portion of revenue coming from the Huike Cloud service [12] - Accounts receivable is relatively high due to seasonal fluctuations in business, particularly in the fourth quarter [14] Group 5: Competitive Landscape - The company faces competition from other firms utilizing similar technologies, such as WiFi probes and iBeacons, but aims to build an ecosystem rather than a competitive relationship [20] - Huina Technology's advantage lies in its established technology, algorithms, and the ability to provide benchmarking indices based on extensive data coverage [19]