Shunya International(SZ:300612)2022-12-05 02:31Group 1: Company Overview and Strategic Transformation - XuanYa International is undergoing a strategic transformation to become a marketing technology solution provider, focusing on digital transformation and enhancing core competitiveness [3][4]. - The marketing environment has shifted towards decentralization and fragmentation, with live streaming and e-commerce leading to a new norm of integrated marketing and sales [3][4]. - The company aims to leverage technology to address unprecedented challenges in traditional marketing, enhancing communication efficiency and effectiveness through digital transformation [3][4]. Group 2: Core Product - Giant Wave Engine - The Giant Wave Engine is a comprehensive intelligent application technology platform with a four-layer architecture, including basic service, engine, business, and application layers [4][5]. - The platform supports various complex business needs through five core technological capabilities, enhancing the reuse rate of underlying business engines [5]. - The company has successfully implemented projects in digital governance and enterprise digital services, receiving positive feedback from clients [5][6]. Group 3: Product Demonstrations and Applications - In the digital governance scenario, the company has developed an integrated governance platform that addresses urgent needs in content management, emergency command, and cybersecurity [6]. - The "Fast Customer Acquisition" product, based on the Giant Wave Engine, includes modules for data management, content production, and marketing distribution, enabling one-click content distribution across multiple platforms [6][7]. - The platform has been integrated with major social media platforms, enhancing content production and distribution capabilities for users [6][7]. Group 4: Performance Metrics and Client Engagement - In the digital governance scenario, the Giant Wave Engine has registered 8,864 institutional users and 27,422 registered users, processing over 1 million data entries daily [47]. - In the enterprise service scenario, the platform has over 2,000 registered users, with 1,600 active users and an average daily content production of 7,000 items [49]. - The lead-to-store conversion rate in pilot areas has reached 100%, significantly improving customer engagement [49]. Group 5: Future Plans and Market Positioning - The company plans to strengthen its technical sales talent pool and enhance its marketing technology service capabilities to support its strategic transformation [8]. - XuanYa International aims to expand its client base across various industries, including energy and finance, leveraging its marketing technology solutions [8]. - The company is positioned as a leading integrated marketing communication service provider, with a strong brand reputation and a commitment to delivering competitive marketing technology solutions [8].