Shunya International(SZ:300612)2022-12-06 05:24Group 1: Company Overview - Xuan Ya International is a leading integrated marketing communication service provider in China, focusing on digital and global strategies [1][5] - The company has established a comprehensive marketing service model that integrates traditional and digital channels [8][10] Group 2: Financial Performance - In 2016, the total revenue reached CNY 46,744.20 million, with digital marketing revenue accounting for CNY 23,330.91 million, representing 49.91% of total revenue [4][6] - Digital marketing revenue grew by 97.96% compared to CNY 11,785.84 million in 2015 [4][6] Group 3: Strategic Initiatives - The company aims to achieve a "digitalization and globalization" strategy by integrating industry resources and enhancing service capabilities [5][11] - Plans to establish branches and business networks in Asia-Pacific (excluding mainland China), Europe, and North America over the next three years [5][11] Group 4: Client Base and Industry Position - Xuan Ya International serves a diverse range of clients, including Fortune 500 companies across various sectors such as automotive, internet, fast-moving consumer goods, and finance [4][6] - The company emphasizes its competitive advantage through strong marketing strategies and creative content planning [10][11] Group 5: Future Outlook - The company is focused on developing digital marketing tools and enhancing its service efficiency through digitalization [8][10] - Xuan Ya International is committed to maintaining a leading position in the industry by continuously improving its marketing strategies and creative capabilities [10][11]