Dark Horse Technology (SZ:300688)2022-12-05 02:16Group 1: Investment and Financing - The company plans to raise 500 million through a private placement, focusing on the "Industry Acceleration Service Cloud Platform" [1] - The main projects funded will include online knowledge services and online enterprise services [1][2] - The target market for enterprise services is the top 20% of high-growth companies among over 38 million registered enterprises in China, with a service market exceeding 100 billion [5] Group 2: Service Ecosystem Development - The online platform aims to integrate online and offline services, enhancing service value for small and medium-sized enterprises (SMEs) [2] - The user ecosystem will provide supportive services, including training for founders and practical enterprise services in finance, HR, and marketing [2][3] - The company has established a mentor ecosystem, allowing mentors to create and distribute their knowledge content through online and offline platforms [3][4] Group 3: Impact of COVID-19 - The pandemic significantly affected offline service delivery but validated the demand for online learning, leading to over 100,000 participants in public live streams [4][5] - The company adapted by transitioning courses from offline to online formats, achieving comparable results to in-person training [5] Group 4: Product Pricing and Customer Engagement - The pricing for different products varies, with offline products priced above 100,000 and specific programs like the Black Horse Camp priced around 200,000 [6] - The company has a high repurchase rate for its laboratory courses, which are tailored to address specific challenges faced by SMEs [6] Group 5: Future Investment Strategy - The company plans to establish an investment fund to support high-quality projects identified through its service network [8][9] - Future investments will focus on essential enterprise services such as finance and HR, as well as integrating resources within the mentor ecosystem [9]