BRANDMAX(SZ:300805)2022-11-22 03:08Financial Performance - In 2020, the company achieved a revenue of CNY 3.291 billion, representing a year-on-year growth of 1.70% [3] - The net profit attributable to shareholders was CNY 140 million, a decrease of 36.48% compared to the previous year [3] - Operating cash flow reached CNY 226 million, an increase of 13.85% year-on-year [3] - Shareholders' equity amounted to CNY 1.687 billion, reflecting a growth of 6.18% [3] Business Strategy and Future Outlook - In 2021, the company plans to focus on expanding into new industries, enhancing professional capabilities, and optimizing organizational efficiency [4][6] - The company aims to explore and implement offline retail pop-up store models and expand private domain marketing business [4][6] - The strategic plan is divided into three phases: - By 2023, solidifying the foundation and expanding new business [5] - By 2025, continuous investment in differentiated marketing service resources [5] - By 2030, achieving internationalization and globalization of marketing services [5] Market Trends and Innovations - The company reported a 68.39% increase in online sales and a 17.91% growth in retail terminal management in 2020 [4] - The company has begun providing diverse marketing services for new energy vehicle brands, including NIO and Xpeng [9] - The company is actively exploring private domain operations and new media marketing strategies [7] Challenges and Responses - The decline in net profit in 2020 was primarily due to the pandemic's impact on offline marketing activities [4] - The company is addressing the seasonal nature of its business, with the first quarter typically being a low season for marketing [6][9] - Increased expenses from business layout and innovation efforts have affected profitability [9] Competitive Advantages - The company boasts advanced technology application capabilities and a strong client base, covering over 300 cities and nearly 1,400 county-level cities [7][8] - It has established long-term partnerships with major automotive and consumer brands, enhancing its market reputation [8]