华致酒行(300755) - 2019年11月28日投资者关系活动记录表

Group 1: Market Overview - The liquor distribution industry in China is highly competitive, with a low market concentration and a significant number of enterprises [2] - As of the end of 2016, there were 824,200 registered liquor operators in China, with 18% being catering enterprises, 15% wholesale enterprises, and 65% retail enterprises [2] - In contrast, the U.S. liquor market is more consolidated, with the top 8 distributors accounting for 70% of sales volume and 68% of sales revenue [2] Group 2: Company Operations - The company has established a comprehensive marketing network, including various channels such as retail stores, e-commerce, and group purchases, enhancing its market influence [3] - The company has been promoting the eighth generation of classic Wuliangye through its marketing network, responding to the increasing demand for premium liquor [3] - In April 2019, the company launched the "Huazhi Selected" e-commerce platform, offering a range of products and improving user experience and conversion rates [3] Group 3: Product Development - The company has introduced the Huazhi Wine Cellar and Huazhi Famous Wine Cellar, focusing on authenticity and quick service, with a nationwide store presence [4] - A new product, the Diaoyu Tai liquor, has been developed in collaboration with Guizhou Diaoyu Tai National Wine Industry Co., utilizing local high-quality ingredients and traditional brewing techniques [4]