华致酒行(300755) - 2019年9月24日投资者关系活动记录表

Company Overview - Established in 2005, Huazhi Wine Chain Management Co., Ltd. is a leading marketing and service provider in the premium wine sector in China, focusing on "premium, authenticity, service, and innovation" [2][3] - The company has developed a comprehensive marketing network that includes chain wine shops, Huazhi wine cellars, retail outlets, and e-commerce platforms [3] Financial Performance - In the first half of 2019, the company achieved a revenue of CNY 189,169.84 million, representing a year-on-year growth of 46.44% [3] - The net profit for the same period was CNY 20,455.58 million, with a year-on-year increase of 45.40%, of which CNY 20,088.63 million was attributable to shareholders of the listed company [3] Product and Brand Strategy - The company primarily distributes renowned domestic wines such as Feitian Moutai and Wuliangye, and has exclusive agency rights for several premium brands [3][4] - Huazhi Wine has launched two types of stores: traditional "Huazhi Wine Shops" and the new retail model "Huazhi Wine Cellars," catering to different consumer needs [3] Authenticity Measures - The company emphasizes product authenticity through source control, information technology management, and consumer supervision [4] - Specific measures include sourcing from qualified suppliers, utilizing anti-counterfeiting technologies, and participating in anti-counterfeiting efforts with manufacturers [4] Franchise Management - The company aims for standardized and systematic management of franchise stores, ensuring unified branding, image, style, and service standards [4] - A comprehensive management system has been established, including operational manuals and training handbooks, to maintain the effective operation of the franchise network [4] Strategic Partnerships - Huazhi Wine has formed strategic partnerships with Hebei Zhongyan Industrial Co., Ltd. and Guizhou Renhuai Moutai Town Hehua Wine Co., Ltd. to promote the "Hehua" brand [4] - The "Hehua" brand, established in 1959, has a rich history and is one of the company's main products, showing good sales performance in the first half of 2019 [4]