北鼎股份(300824) - 北鼎股份调研活动信息

Company Overview - Beiding Technology was established in 2003, initially providing OEM services for high-quality kitchen appliances, primarily for European and American brands [2] - In 2009, the company registered the Beiding brand and began developing its own products, launching the health pot in 2013, which marked the start of rapid growth [2] - The company has expanded its product categories to include various kitchen appliances and related items, with a balanced development across different product lines [2] Business Model and Strategy - Currently, online sales account for approximately 90% of the company's business, while offline sales make up about 10% [3] - The company is actively developing offline self-operated stores to enhance consumer interaction and brand presentation [3] - The store opening strategy is cautious, focusing on first-tier and strong second-tier cities, with ongoing exploration of different store formats [3] Pricing and Competition - Beiding adopts a cost-based pricing strategy, ensuring that retail prices are not influenced by competitors [5] - The company has established a presence in traditional offline channels, including major supermarkets, while also leveraging self-operated stores for a better consumer experience [5] Product Development - The proportion of non-electrical products is increasing, with plans to continue expanding the product array based on consumer needs [7] - The company is focusing on both domestic and overseas markets, with a strategy to develop products that cater to local demands [8] International Operations - Beiding's overseas sales are primarily focused on North America, with online channels being the main sales avenue [8] - The company is facing challenges from rising shipping costs and logistics issues, which have impacted profit margins [9] - Future strategies include maintaining sufficient inventory in overseas markets to mitigate potential supply chain disruptions [9] Supply Chain and Production - The company does not plan to shift production overseas, prioritizing strengthening supply chain capabilities within China [10] - The current production capacity is deemed sufficient to meet brand development needs [10]