北鼎股份(300824) - 北鼎股份调研活动信息

Market Insights - The domestic coffee market is perceived as niche, but consumer interest is rapidly growing, indicating a shift in drinking habits [1] - The company is exploring both domestic and overseas markets for coffee products, with plans to adapt offerings based on local customs [1] Product Development - The product development cycle is longer compared to competitors, with various sources for product ideas including market research and consumer feedback [2] - The company focuses on consumer needs for improved eating and drinking experiences when building its product SKU matrix [3] Retail Strategy - The company plans to expand its offline store presence, aiming to exceed 20 locations by the end of the year [3] - The advertising budget is dynamic and ROI-driven, with a focus on leveraging offline channels for new customer acquisition [3] Pricing and Production - Pricing is based on cost-plus principles, with a growing demand for improved eating and drinking experiences [4] - The company produces 100% of its electrical products in-house, while food ingredients may be sourced externally [4] Inventory and Supply Chain - The normal inventory cycle is longer than 3 months, influenced by the DTC sales model [7] - The company has increased stock levels of electronic components and raw materials due to supply chain instability [7] International Expansion - The company is primarily adopting a DTC model for international markets, with a higher revenue share from overseas distribution compared to domestic [7] - Strategies for capturing overseas consumer demand include leveraging big data and direct consumer engagement [8] Financial Outlook - The company does not set specific profit targets but focuses on the correctness of processes and actions [9] - Future growth is expected to come from expanding product offerings and entering new markets [9]