CE LINK(SZ:300787)2022-12-04 09:44Group 1: Company Overview - The company primarily engages in the design and production of consumer electronics, including harnesses, signal adapters, power adapters, and acoustic products [2] - The company operates mainly through ODM supply to retail market clients and consumer electronics companies [2] Group 2: Performance Insights - The company experienced significant growth in Q2 2020, attributed to over a decade of industry experience and recognized R&D and manufacturing capabilities [2] - The global pandemic increased demand for consumer electronics due to home office, learning, and gaming scenarios [2] - The company's manufacturing facility in Vietnam helped clients save on import tariffs, contributing to a favorable order situation in Q1 and Q2 2020 [2] Group 3: Product Breakdown - Main product categories include harnesses, signal adapters, power adapters, and other consumer electronics [3] - In the first half of 2020, harnesses, signal adapters, and power adapters accounted for a significant portion of the company's revenue [3] Group 4: Market Position and Competition - The rapid iteration of smart terminal devices has increased the demand for electronic accessories, driving market growth for signal and power adapters [3] - The company is positioned to capitalize on technological advancements in consumer electronics, despite facing intense competition across various industries [4] Group 5: Customer Base and Sales Channels - The primary customers are brand owners who sell products through both online and offline channels, including cross-border e-commerce clients [4] - The company does not engage in cross-border e-commerce under its own brand [4] Group 6: Employee Incentives - Prior to the IPO, the company implemented an equity incentive program for over 60 core employees and technical backbones [4] - Future equity incentive plans are under consideration, though specific details and timelines are not yet determined [4]