Longtech(SZ:300916)2022-11-22 03:01Group 1: Market Trends and Applications - The core function of smart controllers is to enhance the efficiency, precision, and intelligence of devices, with applications expanding into automotive electronics, home appliances, and power tools [1] - The smart controller industry is evolving towards higher performance and intelligence, with applications now including smart homes, automotive electronics, industrial equipment, and smart cities [2] - The demand for high-level intelligent products is increasing, leading to a trend of integrating smart products with terminal data and cloud platforms to create interconnected smart home ecosystems [2] Group 2: Production and Manufacturing - The main production processes for smart controllers include material management, software burning, SMT process, DIP process, packaging, assembly, and testing, with the SMT process being the core of manufacturing [2] - The company is expanding its production capacity through projects aimed at enhancing manufacturing platforms and R&D capabilities to address capacity bottlenecks [2] Group 3: Business Strategy and Growth - The company plans to actively explore markets in smart homes, automotive electronics, and new consumer electronics, focusing on mid-to-high-end markets to increase market share [3] - The shift towards ODM (Original Design Manufacturer) models is expected to increase, with the company aiming to strengthen strategic partnerships with core clients and expand ODM business applications [3] - The company is committed to optimizing product structures and developing high-value-added products as new profit growth points [3] Group 4: Challenges and Responses - The company is addressing challenges such as rising raw material prices and chip shortages by signing material supply agreements and adopting a sales-driven procurement model [2] - Continuous optimization of manufacturing processes and cost management is being implemented to reduce manufacturing costs and management expenses [3]