玉马遮阳(300993) - 玉马遮阳调研活动信息

Group 1: Company Overview - The main products of the company include shading fabrics, adjustable light fabrics, and sunlight fabrics, totaling nearly a thousand varieties, which integrate shading, light adjustment, energy saving, and environmental protection functions [2]. - The company’s production capacity at the end of 2020 was 39.2 million square meters, with expected capacity release of 40%-50% in 2021 and 30%-40% in 2022 [2]. Group 2: Market Position and Strategy - The company aims to establish a leading position in the global shading industry and become a century-old enterprise [4]. - The market penetration rate of functional shading products in China is currently below 5%, with plans to focus on innovation in functional shading products rather than entering the fabric curtain market [3][4]. Group 3: Financial Performance and Pricing - The company raised prices twice in 2021 due to raw material price increases, with the first increase in March and the second in October [3]. - In November, the company achieved its highest shipment volume of the year, driven by strong market demand and sufficient orders [3]. Group 4: Competitive Landscape - The competitive landscape consists of three tiers: the first tier includes large-scale companies with high product quality and advanced technology, while the second tier consists of medium-sized companies with lower quality, and the third tier includes numerous small workshops competing primarily on price [5]. - The company has a mature industry chain and a strong R&D capability, holding over 80 patents and leading industry trends [5]. Group 5: Future Developments - The company is not considering extending into downstream finished shading products but will continue to focus on the development of functional shading materials [3]. - The photovoltaic power generation project utilizes rooftop space for distributed generation, reducing electricity costs and aligning with national carbon neutrality strategies [6].