华立科技(301011) - 华立科技调研活动信息

Company Overview - Huayi Technology is the largest comprehensive service provider for commercial amusement equipment in China, integrating design, research and development, manufacturing, distribution, operation, and service [2] - The company focuses on promoting the healthy development of the cultural and entertainment industry through the integration of globally recognized IPs [2] Product Categories - Main product categories include motion simulation, parent-child entertainment, and leisure sports, with motion simulation equipment leading the industry [3] - The company has a high market share in parent-child entertainment, particularly in anime IP derivative products, which are domestically innovative [3] Research and Development - The R&D team is expanding, focusing on game creativity, software content design, hardware design, and integrated design [3] - The company aims to enhance its independent R&D capabilities to launch more engaging amusement equipment and anime IP derivative products in the near future [3] Pricing and Competitive Advantages - The pricing strategy is primarily cost-plus, resulting in stable overall gross margins [4] - Key competitive advantages include channel strength, product development capabilities, and a robust business model, with long-term partnerships with major amusement operators [4] Product Lifecycle - The average sales cycle for products is over 5 years, with some popular products exceeding 10 years [4] - The lifecycle of amusement equipment is influenced by product quality, consumer demand changes, and IP trends [4] Market Impact and Future Outlook - The company has faced challenges due to the pandemic, impacting the demand for new equipment from downstream amusement park clients [4] - However, there is a sustained demand for cultural and entertainment services, and the amusement park industry is expected to gradually recover as pandemic policies are effectively implemented [4] - The company plans to open 2-3 new stores annually to establish industry benchmarks, although this year's expansion may be slowed due to ongoing pandemic effects [5]