Company Overview - The company was founded in 2009 and focuses on "creative industrialization" to enhance efficiency and provide high-quality content in various formats, including paper books, digital content, copyright operations, and new media [1] - The company's mission is to "inspire personal growth" by integrating high-quality copyrights in literature, social sciences, and children's fields [1] Creative Industrialization - The company has developed the "Reader Method," a systematic approach to creative production that breaks down the process into four elements: cultural matrix, purchase rationale, super symbols, and shelf thinking [1] - The "Reader Method" has been integrated into the company's operations since 2022, enabling rapid replication of creative production through a "creative assembly line" [1] - The company introduced the "One-Hour Standard Creative Workshop," which ensures high-intensity, focused creative production within one hour, improving both efficiency and quality [1][2] Business Operations - The company purchases copyrights not only for paper books but also for digital content, audiobooks, and adaptations for film, TV, and games [2] - AI technology is being explored to enhance efficiency, particularly in alignment with the company's "creative industrialization" strategy [2] - The company uses a "sales-based production" model to control inventory, ensuring stable stock levels [2] Market Trends - The mass book market is expected to see increased concentration, with leading companies gaining larger market shares [2] - The overall discount rate in the book market has decreased due to the rapid growth of short-video e-commerce, while pricing is determined based on book positioning, copyright quality, and market conditions [2]
读客文化(301025) - 读客文化调研活动信息