Company Overview - Founded in 2009, the company focuses on "creative industrialization" and efficiency improvement, aiming to "stimulate personal growth" by integrating high-quality copyrights across literature, social sciences, and children's content [1]. - Main business segments include physical books, digital content, copyright operations, and new media [1]. Creative Production Methodology - The company is known for its "Reader Method," which systematizes creative production in the publishing industry, allowing for efficient development of bestsellers [1]. - The "Reader Method" breaks down the creative process into four elements: "cultural mother body," "purchase reasons," "super symbols," and "shelf thinking," providing a structured approach to creativity [1]. - In 2022, the company integrated the "Reader Method" into its operations, establishing a "creative assembly line" to standardize and streamline the creative production process [1]. Production Efficiency - The company emphasizes that all actions should occur on the assembly line, with no work done outside of it, enhancing productivity and quality [1]. - The introduction of the "one-hour standard creative workshop" allows project teams to rapidly develop content within a high-pressure environment, improving focus and avoiding aimless discussions [1]. Copyright Management - The company collaborates with global copyright agents and domestic authors to select high-quality copyrights, which are then authorized for market development [2]. - After obtaining copyright, the company signs agreements with publishers for book publication, followed by exclusive sales contracts with distributors for book distribution [2]. Challenges in Text Authorization - The company is exploring text authorization training but faces challenges in establishing it as a stable long-term business due to the volume of owned text content and the need for legal protections [3].
读客文化(301025) - 读客文化调研活动信息