Group 1: Product Quality Assurance - The company emphasizes a comprehensive quality development approach, ensuring product quality and user experience remain a top priority [1] - Continuous improvements are made in product design, raw material management, manufacturing processes, standard testing, and supplier management to enhance product lifespan and applicability [1] - Special focus on knife reliability has led to the establishment of higher internal quality standards, including testing for impact resistance and structural integrity [1] Group 2: Market Competition Landscape - The domestic market for civilian knives is seeing increased concentration as outdated production capacities are phased out [1] - Major brands in the civilian knife sector include Zwilling, Zhang Xiaoquan, Yangjiang Shibazi, and Wang Mazi [1] Group 3: Membership Service System - In 2023, the company established a membership service department to enhance consumer data collection, feedback, and service, leading to an upgraded CRM membership system [2] - The membership system upgrade includes enhancements in membership levels, rights, and points, along with new value-added services [2] Group 4: Distribution and Sales Channels - The company has adopted a city partner model, leveraging data from benchmark cities to advance its distribution and sales channel system [2] - As of 2023, the company has successfully opened 25,168 new offline terminal outlets, demonstrating rapid growth [2]
张小泉(301055) - 张小泉调研活动信息