Wensli(SZ:301066)2023-09-08 09:47Group 1: Sales Performance - In the first half of 2023, direct sales accounted for 62%, online sales for 15%, franchise sales for 14%, and channel sales for 8% [2] - The company has seen a recovery in franchise and distribution channels, with online sales continuing to grow rapidly [2] Group 2: Online Sales Strategy - The company has established a presence on major platforms such as Tmall, JD.com, Youzan, Douyin, Vipshop, Xiaohongshu, and Video Number, with primary online sales occurring on Tmall and JD.com [2] Group 3: Export and Market Focus - The company's main sales market is domestic, with limited export sales [3] Group 4: Core Competitiveness - The core management team has extensive experience in the silk culture creative industry, contributing to a deep understanding of silk culture [3] - The brand has gained wide market recognition through innovative cultural creativity, reliable product quality, and a rich product range [3] Group 5: Procurement and Production - The company employs a stock-based procurement model, purchasing semi-finished products and dynamically adjusting procurement based on actual sales [3] - The company is increasing the procurement of raw materials like white silk and white fabric, with digital printing processes handled in-house [3] Group 6: Future Market Expansion - To enhance the brand's influence nationwide, the company plans to advance its domestic marketing system and establish "display marketing centers" in key cities [3] - The company aims to leverage the upcoming Hangzhou Asian Games to increase brand awareness and loyalty [3]