Financial Performance - In 2023, the company achieved a revenue of 1,933.50 million CNY, representing a year-on-year growth of 9.29% [2] - The net profit attributable to shareholders was 749.34 million CNY, a decrease of 11.56% year-on-year [2] - In Q1 2024, the company reported a revenue of 409.02 million CNY, with a year-on-year growth of 9.65% [4] - The net profit attributable to shareholders in Q1 2024 was 151.73 million CNY, down 4.77% year-on-year [4] Research and Development - The company registered 13 ordinary cosmetics and 2 special cosmetics in 2023 [2] - R&D expenses increased by 112.88% in 2023, with a total of 25 patents approved, including 5 invention patents [7] - A new R&D center was established in Shanghai in November 2023 to enhance product formulation and technological innovation [3] Production and Capacity Expansion - The company launched a modern industrial base, "Fuerjia Northern Beauty Valley," in June 2023 to enhance production capacity and product quality [3] - The new factory's operation is expected to support further market expansion and stabilize production [3] Marketing and Brand Development - In 2023, the company utilized diverse marketing strategies, including collaborations with media personalities, to enhance brand recognition [3] - The company successfully raised 2.232 billion CNY through its IPO on the Shenzhen Stock Exchange in August 2023, solidifying its market position [4] - The company aims to improve brand loyalty and purchasing intent through unified brand management and marketing strategies [4] Market Trends and Future Outlook - The skincare industry is expected to trend towards specialization and personalization, particularly in skin repair and functional skincare [4] - The company plans to focus on expanding product categories, enhancing brand image, and increasing R&D investment in 2024 [5] - The company aims to maintain a balanced channel structure, with a target of 70% self-broadcasting and 30% influencer marketing on platforms like Douyin [5]
敷尔佳(301371) - 2024年4月26日投资者关系活动记录表