荣信文化(301231) - 荣信文化调研活动信息
Ronshin GroupRonshin Group(SZ:301231)2024-02-25 06:02

Group 1: Company Overview - Rongxin Culture was established on April 28, 2006, primarily engaged in the planning and publishing of children's books for ages 0-14, as well as the export of children's cultural products [2]. - The company has developed children's book brands such as "Lelequ" and "Aoyou Cat" [2]. Group 2: Technological Integration and Innovation - The company is continuously creating and reserving new book IPs, such as "Lili Lan's Little Bug" nature enlightenment picture book [4]. - The integration of Sora technology is expected to bring more development opportunities, with a commitment to innovation and content resource development [4]. Group 3: Digital Research Institute Progress - The Children's Education Digital Research Institute is part of the company's "One Core, Two Wings" strategy, consisting of internal staff and external academic experts [4]. - The institute's responsibilities include standard setting, classification, and tagging to support the company's content asset labeling system [4]. Group 4: Product Features and Future Upgrades - The Lelequ Little Rocket AI Smart Reading Pen features voice reading and AI interactive voice functions, with plans for hardware upgrades and enhanced AI integration [4]. - The reading pen will analyze children's reading data and provide behavior reports to parents, recommending more precise reading services and products [4]. Group 5: Market Recovery Outlook - The year 2024 is anticipated to be a year of overall recovery, with short video e-commerce channels like Douyin showing rapid growth, driving the overall book retail market [5]. - The company plans to implement comprehensive marketing strategies, leveraging platforms like Douyin and Xiaohongshu to enhance sales growth across channels [5].