Group 1: Company Performance and Strategy - In 2023, the company faced challenges with a decline in sales revenue and gross margin due to industry destocking, prompting increased investment in brand promotion and market support [1] - The company significantly increased R&D investment in 2023 to seize the opportunity of the "oil-to-electric" transition, enhancing brand influence and customer service capabilities [1] - Strategic partnerships were established with major companies like Walmart and Bissell, marking significant progress in expanding the company's market presence [1] Group 2: Product Development and Market Acceptance - The new commercial zero-turn lawn mowers launched in 2023 received positive feedback from customers, including dealers and landscaping companies, for their performance and economic benefits [2] - The company plans to enhance market promotion and training for dealers in 2024 to improve familiarity with lithium battery products [2] - A full range of commercial products, including zero-turn mowers priced between 40,000, was introduced to provide comprehensive lithium battery solutions for landscaping companies [2] Group 3: Industry Trends and Regulatory Impact - California's ban on the sale of new gasoline-powered outdoor power equipment (OPE) starting January 1, 2024, is expected to significantly impact the market, as California accounts for approximately 12% to 15% of the U.S. population and GDP [2] - The demand for lithium battery-powered OPE products is anticipated to surge, with major retailers like Amazon and Walmart restricting the sale of gasoline-powered equipment in California [2] - The company is preparing to meet this demand by developing a complete range of commercial lithium battery-powered landscaping equipment [2]
格力博(301260) - 2024年2月2日接受特定对象参观和调研