Group 1: Market Position and Consumer Insights - The company has not observed a significant downgrade in consumer spending despite broader market trends indicating a shift towards value for money among middle-class consumers [1] - The brand "Water Child," positioned in the mid-range market, continues to upgrade its products, focusing on outdoor styles and emphasizing key features in core categories such as jackets and windbreakers [1] - The application of high-quality materials and continuous optimization of designs have made products more appealing to mid-range consumers [2] Group 2: Store Expansion and Channel Strategy - The company plans to open new stores in high-traffic shopping centers next year, aligning store locations with consumer presence [2] - The overall offline traffic has shown signs of recovery, and the company has completed structural adjustments to its store layout over the past three years [2] - Profitability remains the primary assessment criterion for new store openings, with investments focused on merchandise costs, personnel expenses, and store renovations [2] Group 3: Sales Performance and Market Challenges - The company experienced good sales during the Double Eleven shopping festival, despite a general decline in consumer enthusiasm during recent promotional events [2] - Market fluctuations are influenced by various factors, including unusually warm autumn weather in northern regions, which has delayed seasonal purchasing [2] - The company aims to enhance product quality and brand strength while continuing to build distribution channels to meet consumer demand for high-quality products [2]
嘉曼服饰(301276) - 2023年12月7日投资者关系活动记录表