Group 1: Company Acquisition and Operations - The company has been operating the Hush Puppies children's clothing line under a licensing model since 2013, gaining significant operational experience and customer loyalty over the past ten years [1] - After acquiring the full range of Hush Puppies IP assets in Greater China, the company plans to continue self-managing the children's clothing category while maintaining the existing licensing model for other categories [1] Group 2: Marketing and Brand Promotion - The company aims to enhance the brand awareness and reputation of Hush Puppies through ongoing marketing efforts, leveraging its established recognition in the Chinese market since the brand's entry 20 years ago [2] - Future promotional activities will focus on a comprehensive approach to elevate the overall brand image of Hush Puppies [2] Group 3: Competitive Landscape - The company's brand matrix includes high-end, mid-high-end, and mid-range children's clothing, with overlapping price segments in the industry [2] - The children's clothing market is characterized by diverse styles, and the company's differentiated brand styles cater to various consumer needs, indicating a broad market potential [2] Group 4: Future Expectations for Haggis Brand - Haggis, positioned as a mid-high-end British campus style brand, has a loyal customer base and has gained widespread recognition for its quality and design since the company acquired its license in 2015 [2] - The company remains optimistic about the future growth of the Haggis brand and will continue to invest in design and marketing to ensure its stable development [2]
嘉曼服饰(301276) - 2023年9月22日投资者关系活动记录表