Group 1: Brand Development and Marketing Strategies - The company has focused on brand building since its establishment in 1992, opting for a selective approach to store openings rather than aggressive expansion, particularly in high-end markets [1] - Various marketing activities, such as VIP parties and children's fashion contests, are organized at sales terminals to enhance brand visibility [2] - The company has seen a significant increase in online sales, which accounted for over 65% of total sales by 2021, attributed to early e-commerce development and brand recognition [2] Group 2: Franchise and Sales Model - The franchise model is consistent across brands, with slight variations in cooperation conditions, such as different discount rates for franchisees [2] - The company employs a "payment before delivery" policy for franchisees, ensuring that full payment is received before dispatching goods [2] Group 3: Design and Production - Each brand has its own design team based in Beijing, with experienced designers and interns contributing to the creative process [3] - The primary production model is garment procurement, with long-term partnerships with factories across the country, ensuring quality and timely delivery [3] - The company does not rely on a single manufacturer, maintaining a diverse supplier base to mitigate risks [3] Group 4: Financial Performance - The company's cash flow has remained strong during the pandemic, largely due to the timely sales returns from its e-commerce operations [3]
嘉曼服饰(301276) - 2023年2月3日投资者关系活动记录表