Group 1: Brand Overview - The company, Beijing Jiama Clothing Co., Ltd., is involved in the acquisition of the Hush Puppies brand, which has been established in the Chinese market for over 20 years and is recognized as a mid-to-high-end brand with a classic and durable casual style [1]. - Hush Puppies has a broad customer base and a complete product range, indicating significant brand recognition and potential for future growth [2]. Group 2: Operational Challenges - The transition from children's clothing to adult clothing presents challenges, primarily due to a shift in operational focus. The emphasis for children's clothing is on product quality and cost-effectiveness, while adult clothing requires a focus on channel development and brand promotion [3]. - The company has formed a dedicated adult clothing sales team to leverage existing mid-to-high-end channel resources and explore advantageous channels for brand exposure [3]. Group 3: Brand Improvement Areas - Prior to the acquisition, Hush Puppies faced issues with decentralized management across various categories, leading to a lack of coordination and synchronization, which negatively impacted overall brand development [2].
嘉曼服饰(301276) - 2024年6月3日投资者关系活动记录表