Film Industry Announcement - Netflix announces the premiere of Happy Gilmore 2 in 12 hours [1] - The film is positioned as an underdog story [1] Marketing Strategy - The announcement uses the phrase "Still barking, Still swinging" implying continued relevance [1] - The film is associated with the concept of underdogs finding a way [1]

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GM ☀️Woke upRolled overStole someone’s breakfastNow posting memes like it’s my job 🐶💻 https://t.co/2D0jxAgcD7 ...

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