Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2021 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-40257 Cricut, Inc. (Exact name of Registrant as specified in its charter) Delaware 87-0282025 (State or other jurisdiction of incorporation or organ ...

Financial Performance - Revenue reached $260.1 million, a 24.4% year-over-year increase[6] - Net income was $30.0 million, resulting in an 11.5% net income margin[6] - EBITDA was $42.7 million, representing a 16.4% EBITDA margin[6] User Growth - Total users exceeded 5.7 million, a 55.7% year-over-year growth[7] - Engaged users surpassed 3.2 million, a 37.4% year-over-year growth[7] - Paid subscribers exceeded 1.8 million, a 55.8% year-over-year growth[7] Revenue Breakdown - Connected machine revenue grew 35.7% year-over-year[21] - Subscription revenue grew 70.8% year-over-year[21] - Accessories & Materials revenue grew 2.0% year-over-year[21] - International revenue grew 109.7% year-over-year and represented 12.0% of total revenue[17, 21] User Monetization - Subscription ARPU (Average Revenue Per User) increased to $9.60[25] - Accessories & Materials ARPU increased to $18.79[25] Investments - Increased investments in software, subscriptions, new product development, and international expansion to drive future growth[6]

Cricut, Inc. (NASDAQ:CRCT) Q3 2021 Earnings Conference Call November 10, 2021 5:00 PM ET Company Participants Stacie Clements – Investor Relations-Blue Shirt Group Ashish Arora – President and Chief Executive Officer Marty Petersen – Chief Financial Officer Conference Call Participants Mark Altschwager – Baird Jim Suva – Citigroup Paul Kearney – Barclays Erik Woodring – Morgan Stanley Operator Ladies and gentlemen, thank you for standing by, and welcome to the Cricut Q3 2021 Conference Call. At this time a ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2021 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-40257 Cricut, Inc. (Exact name of Registrant as specified in its charter) Delaware 87-0282025 (State or other jurisdiction of incorporation ...

NASDAQ : CRCT Q2 2021 Financial Results 1 Financial Results Q2 2021 August 12, 2021 CHICULE Cricut Safe Harbor Statement This presentation contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We intend all forward-looking statements to be covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the fact that t ...

Cricut, Inc. (NASDAQ:CRCT) Q2 2021 Earnings Conference Call August 12, 2021 5:00 PM ET Company Participants Stacie Clements - Investor Relations, The Blueshirt Group Ashish Arora - President & Chief Executive Officer Marty Petersen - Chief Financial Officer Conference Call Participants Rod Hall - Goldman Sachs Katy Huberty - Morgan Stanley Mark Altschwager - Baird James Suva - Citigroup Adrienne Yih - Barclays Operator Good day and thank you for standing by. Welcome to the Cricut Q2 2021 Earnings Conference ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2021 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-40257 Cricut, Inc. (Exact name of Registrant as specified in its charter) Delaware 87-0282025 (State or other jurisdiction of incorporation or o ...

Financial Data and Key Metrics Changes - Revenue in Q1 2021 was $324 million, representing a 125% increase year-over-year, leading to a trailing 12-month run rate exceeding $1 billion [7][21] - EBITDA for Q1 2021 was $68.6 million, a 232% increase compared to Q1 2020 [7][27] - Net income for Q1 2021 was $49.4 million, up 279% from the same period last year, with diluted earnings per share at $0.24 [26] Business Line Data and Key Metrics Changes - Revenue from Connected Machines grew 148% year-over-year [21] - Subscription revenue increased by 141%, while revenue from Accessories and Materials grew by 102% [21] - Ending paid subscribers reached 1.6 million, up 118% year-over-year [23] Market Data and Key Metrics Changes - International revenue grew 253% in Q1 2021, representing 10.3% of total revenue, up from 7.4% in 2020 [21] - User growth was 76% year-over-year, bringing total users to just under 5 million [8][23] Company Strategy and Development Direction - The company aims to continue disciplined investment in growth initiatives while expanding internationally [6][15] - Cricut is focusing on enhancing its platform with new products and software capabilities, such as the Cricut Mug Press [16][17] - The company is targeting a serviceable addressable market (SAM) of approximately 130 million individuals, with less than 4% penetration currently [14][15] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in maintaining user growth and engagement despite potential normalization post-COVID [29][30] - The company is monitoring engagement metrics closely, anticipating shifts in user behavior as restrictions ease [65] - Management highlighted the importance of community engagement and user creativity as key drivers for future growth [11][30] Other Important Information - The company has a strong focus on maintaining profitability while investing in R&D and marketing [25][26] - Gross margin improved to 37% in Q1 2021, up from 31% in Q1 2020, primarily due to lower tariffs from shifting production to Malaysia [24][26] Q&A Session Summary Question: User growth expectations and seasonal trends - Management expects to match or exceed the number of new users added in 2020, despite typical seasonal declines in Q2 [34][35] Question: Incremental revenue drivers - Incremental revenue growth was attributed to channel fill of machines, strong demand, and the successful launch of the Mug Press [42][43] Question: Supply chain and inventory levels - Supply chain constraints are expected to persist through the end of the year, but the company is working to mitigate these issues [50][51] Question: Engagement trends post-COVID - Engagement has remained strong, with management noting that while some projects may decline, others will increase, such as those related to events and holidays [65][66] Question: Cost pressures from raw materials - The company is experiencing rising commodity prices but believes these impacts will be transitory [52][53]

NASDAQ : CRCT Q1 2021 Financial Results 1 Financial Results Q1 2021 May 13, 2021 ed [ 0 ] [ ] [ ] [ ] [ ] ] [ Safe Harbor Statement This presentation contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We intend all forward-looking statements to be covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements generally can be identified by the ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2021 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 001-40257 Cricut, Inc. (Exact name of Registrant as specified in its charter) Delaware 87-0282025 (State or other jurisdiction of incorporation or ...